The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
AB InBev
Client
Title
Category
Award
Points
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Music & Sound Craft
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Radio & Audio-First
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Interactive & Mobile Craft
Points: 90.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Technology
Points: 45.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Creative Use of Data
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Custom Content
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Radio & Audio for Good
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Radio & Audio
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Full Length Video / Single
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 45.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Billboards & Transit / Series
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Use of Sound
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 45.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential & Immersive for Good
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Audio
Points: 21.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Direct Marketing for Good
Points: 21.00
Bread of the Nation
Agency: Ogilvy South Africa / Cape Town + M-Sports Marketing Communication + LittleBig + FPL Audio
Client: AB InBev
Category: Experiential & Immersive for Good
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Branded Entertainment
Points: 21.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Billboards & Transit / Series
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Design
Points: 21.00
OUR KIND OF PARTY
Agency: DAVID / Buenos Aires + AB Inbev
Client: MICHELOB ULTRA MÉXICO
Category: Newspaper / Series
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Radio & Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Radio & Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 21.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Utility
Points: 21.00
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Online Advertising / Display Ads
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Branded Entertainment
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Creative Use of Data
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation in Music & Sound Craft
Points: 9.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Newspaper / Series
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Audio Craft / Sound
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology / AI
Points: 9.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Technology as a Creative Tool
Points: 9.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Design for Good
Points: 9.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Events / In-Person
Points: 9.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: B2B Communications
Points: 9.00
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Innovation / Use of Media in Out of Home
Points: 3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Music & Sound Craft
Award:
2024 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Radio & Audio-First
Award:
2024 Radio & Audio-First Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Technology
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Custom Content
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Radio & Audio
Award:
2024 Radio & Audio-First Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Technology
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Use of Sound
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Audio
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev
Title:
Bread of the Nation
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Design
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
MICHELOB ULTRA MÉXICO
Title:
OUR KIND OF PARTY
Category:
Newspaper / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Display Ads
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Branded Entertainment
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Creative Use of Data
Award:
2024 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation in Music & Sound Craft
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Newspaper / Series
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Audio Craft / Sound
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology / AI
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Design for Good
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
